Your story. Sharpened through strategy. Shared with purpose.
We help leaders and organizations show up strategically: with clear, confident messaging and delivery that builds trust, strengthens reputation, and drives meaningful results.
Susanna’s background is rooted in frontline journalism, with nearly a decade spent anchoring and reporting for ABC, NBC, and CBS affiliates in major markets, alongside national appearances on platforms like The Weather Channel and ABC News.
Throughout her career, she interviewed thousands of people — from U.S. Presidents to public figures to everyday individuals whose stories deserved to be told — while leading high-profile investigations and anchoring Charlotte’s top-rated morning newscast.
That experience taught her that shaping public perception isn't just about showing up — it's about showing up with the right message, delivered the right way, at the right time.
As a strategic communications firm, Susanna Black Media helps leaders craft narratives that resonate, prepare for high-stakes public moments with precision, and ensure every opportunity — from media interviews to major organizational announcements — strengthens their leadership presence and furthers their mission.
Alongside strategic messaging and leadership communications, we also manage public relations efforts, securing media coverage, building public narratives, and positioning clients for visibility when it aligns with their broader goals.
Through a blend of strategic planning, practical coaching, and high-level PR execution, our firm helps clients turn communication into one of their strongest and most effective assets; because in today’s environment, how you tell your story is just as important as the story itself.




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