Here to tell your best story.

I spent ten years in TV news asking the hard questions. Now I'll prepare you for them. Messaging strategy, content, and media training. For businesses, political candidates, and organizations ready to win the moment.

Let's Go
Susanna Back is smiling and standing with her arms crossed against a white background.

  • Host, Emcee and Moderator

    Panels, galas, and live events across the Charlotte region, on stage and on camera.

  • Media & Message Training

    Prep that holds up under real interviews, crises, and high-stakes moments.

  • Strategic Communications

    For corporations, campaigns, law enforcement, NGOs, and government agencies.

Two news anchors, a woman in a beige blazer and pink blouse and a man in a gray suit with a pink tie, sitting at a news desk in a television studio with a cityscape background and a 'News 9' logo.

Most consultants study the media. I was the media.

For nearly a decade, I anchored and reported for ABC, NBC, and CBS affiliates in major markets, including Charlotte's top-rated morning newscast, with national appearances on The Weather Channel and ABC News. I've interviewed thousands of people, from U.S. Presidents to community leaders to families on the best and worst days of their lives.

That work taught me what communications firms can't: what actually survives an interview, a crisis, or a campaign. Polished talking points don't. Honest stories, told well, do.

From public campaigns to confidential crisis work, Susanna Black Media helps leaders and organizations communicate with clarity and confidence, and build the kind of trust that gets results.

Two women hugging on stage behind a wooden podium, smiling, with a microphone, in front of a dark curtain.
A woman taking a selfie with police officers in the background during a presentation titled 'Media Matters'.
Group of five people standing in front of a teal background with partial text and logo, dressed in business casual attire, smiling.
Group of ten people posing together at an event, standing in front of a backdrop with logos and text, on a blue carpeted floor.

Communications help shouldn't just be for the people who can afford a big retainer.

À la carte and flexible pricing ensures everyone can get expert help, scaled to their budget.

VIEW SERVICES

Who I Work With

  • Media training for command staff, recruitment campaigns, and crisis communication for the people the public needs to trust.

  • Message development, content strategy, debate and interview prep, and candidate voice - so you sound like yourself on your biggest stage.

  • Speeches, media training, and public messaging for mayors, city offices, and the civic organizations communities rely on.

  • Executive communications, thought leadership, and strategic PR for organizations with a story worth telling well.

Ready to get to work?